“Capitalizing on the Designer/Materials Interface” The Inside-Track to Future Opportunities for

Venue: The University of Pennsylvania, Chemistry Dept.

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Dec 06, 2010 End Date/Time: Dec 07, 2010
Registration Date: Nov 19, 2010
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Capitalizing on the Designer/Materials Interface is a dynamic, interactive two-day conference taking place on December 6-7, 2010 at the University of Pennsylvania, Philadelphia, PA.

“All manufactured goods, from cell phones to cars, are made out of materials, most coming from the chemical industry. Manufacturers choose materials based on what and who they know, and would like better information on what is available to them. Chemical companies who are closer to customer needs for improved materials will sell more of their products -- that’s what this conference is about,” says Ted Goldman, CDMA President.

Leading industrial designers/managers from some of the world’s most important companies will share their insights about trends, materials requirements and the selection decision in Consumer Electronics, Medical Devices, Sports Gear, and Transportation.

Come to Philadelphia to learn directly from companies including GM, Ford, Honda, TATA, Eastman Kodak, Plantronics, Covidien, Biomet, Easton-Bell Sport, and Rawlings Sporting Goods about opportunities for your company.

For more information or to register for the conference, please visit www.CDMAonline.org.


231 S. 34 St (34th and Spruce)
United States

Additional Information

Monday, December 6: Registration/Networking/Light Refreshments 10 - 11 AM Welcome 11 - 11:10 AM - CDMA President Key Note Address 11:10 - 11:50 AM Opportunity for Intersection: “Positioning Material and Chemical Suppliers for Success in Design Programs” Dave Franchino, President, Design Concepts Abstract: Product designers understand user and product needs, not materials. Suppliers have in-depth knowledge of their materials and chemicals, not the design process. Dave Franchino will share strategies for suppliers to intersect with designers and position their products and services for success. Lunch 12 Noon - 1 PM Consumer Electronics Session 1 - 3 PM Talk 1: Trends in Consumer Electronics: What Are The Trends, And How Does Knowledge Translate To Better Access To And Influence Of Materials Decision Makers, Tom Kubilius, Founder and President, Bright Innovation Abstract: The consumer electronics industry moves quickly. Product life cycles are short. Competition is fierce. Technology, fashion, and culture set the trends for products and influence designs. People who may not know that materials suppliers exist, make materials decisions. How can you find and influence the decision makers? Tom Kubilius will present the trends in consumer electronics and suggest ways to align your business so that you can get your materials specified. Talk 2: Application Of Materials For The Finish, Durability, And Environmental Robustness Of Electronic Devices, Charles Christ, Director R&D and Product Development, Eastman Kodak Abstract: There are a number of areas in the design of electronic devices that could benefit from innovation in the area of materials. A basic understanding of subsystem cost (displays, optics, encasements) will be used as a starting framework for the discussion. Factors such as aesthetics and durability have potential for improvement with innovative materials. Charles Christ will define opportunities for materials designers and manufacturers as they consider current uses and future trends in electronic device design. Talk 3: Sound Great, Look Great & Feel Great: A Series of Tradeoffs, John Ledingham, Director of Industrial Design, Plantronics Abstract: To put it simply, there are three key characteristics that a headset must possess in order to be compelling to a potential user: sound great, look great and feel great. Of course, these traits are almost always in direct conflict with one another. Add “durability” to the list criteria, and things start to get very interesting. Delivering all of these characteristics to both consumer and enterprise customers, while hitting increasingly more aggressive cost targets, is where the inevitable tradeoffs come into play. John Ledingham will shed some light on how such challenges are met and on unmet needs for improved material properties. Refreshment Break 3 - 3:30 PM Medical Session 3:30 - 4:50 PM Talk 1: Materials For Disposable Medical Devices, Roddi Simpson, PMP, Senior Engineer - R&D, Covidien Abstract: In addition to the typical design tradeoffs considered by design engineers, there are additional challenges that need to be considered when selecting materials for use in disposable medical devices. The better understood and accommodated these customer needs are, the more effectively materials and chemical suppliers can serve this market. Roddi Simpson will share his experience of more than 10 years both designing for and managing disposable medical device new product development projects and suggest areas of opportunity to better meet the needs of this market. Talk 2: The Need For New Materials In Implantable Medical Devices, Robert Ronk, Vice President - Biomaterials Research, Biomet Abstract: Technological advances in medical devices over the past 20 years have improved the performance and reliability of these products in a wide array of clinical applications. At the same time, increased demands placed on these devices by the aging population and patients’ expectations for maintaining an active lifestyle have resulted in the continuing need for improved materials. The unique combination of material requirements for implantable medical devices creates the opportunity to develop innovative materials that not only improve clinical performance of these devices, but also potentially create new applications and improved products in other industries. Reception/Networking 5:00 - 6:00 PM Dutch Treat Networking Dinners 6:30 PM - ? Tuesday, December 7 Registration/Networking/Light Refreshments 8 - 8:30 AM Welcome 8:30 - 8:35 AM - CDMA Executive Vice President Key Note Address 8:35 - 9:15 AM Bridging The Gap Gaylon White, Director, Design Industry Programs, Eastman Chemical Company Abstract: To meet the innovation and sustainability challenges of brand owners and retailers in the future, material suppliers need to bridge the knowledge gap between the material and design worlds. Gaylon White will share a great deal of the real-world learnings he has amassed from over nine years of spearheading Eastman Chemical’s outreach to the designer community, including both the challenges and the commercial benefits of the program. Sports Gear Session 9:15 - 10:35 AM Talk 1: Material Challenges In High-Performance Helmets, Mike Lowe, Vice President, Helmet Technology Center, Easton-Bell Sports Abstract: Balancing impact performance against environmental conditions, consumer appeal, durability, and cost is a key challenge for protective gear manufacturers. Mike Lowe will discuss the pros and cons of the materials in current use, how Easton-Bell selects materials, and will flag key unmet needs for improved materials for next-generation products. Talk 2: Materials And Design In Sports, Art Chou, Senior Vice President, Product at Jarden Team Sports/Rawlings Sporting Goods Abstract: This presentation will cover the product development process for various materials in sporting goods equipment at Jarden. Art Chou will discuss performance criteria, the design process, testing & analysis, and consumer feedback for a variety of sports applications including baseball, football, lacrosse, and golf. He will use past case studies to highlight specific areas of interest in new materials, and offer his perspective on what sporting goods designers need from the materials community. Transportation Session - Part 1 10:35 - 11:15 AM Talk 1: Collaborative Material And Product Development To Meet The Needs Of Customers And Society, Wendy Altenhof, Senior Engineer, Materials Research Division, Honda R&D America Inc. Lunch 11:15 AM - 12:25 PM (major networking) Transportation Session - Part 2 12:25 - 2:25 PM Talk 2: Future Vehicle Design Trends For Sustainability, Jeff Hepburn, Manager Chemical Engineering Department, Research and Innovation Center, Ford Motor Company Abstract: Aggressive fuel economy and CO2 regulations in Europe and the US will require major vehicle product portfolio actions to achieve compliance. Tailpipe emission standards will also continue to become more stringent over the next decade. As a result, "Sustainability" will play an increasingly important and global role with respect to strategic direction for vehicle design. A total vehicle approach will be required to identify cost effective solutions, combining significant weight reduction with improvements in aerodynamics, electrical load management, and powertrain & driveline efficiency. Jeff Hepburn will provide a high level overview of future vehicle design trends and actions that Ford Motor Company is contemplating in order to achieve high volume, affordable solutions over the next decade for vehicle sustainability. Talk 3: Enhancing Automotive Product Realization Through Bonding The Product Design Process With Emerging Materials Technology, Sudhir Panse, Deputy General Manager (Materials), Engineering Research Center, TATA Motors Limited Abstract: This presentation will share future challenges and trends in automotive design and engineering and identify approaches to upfront development and demonstration of new materials technologies. The materials specialists at automotive OEMs can take a proactive lead to integrate the materials and chemicals industry in automotive design by way of ongoing exploratory research and technology piloting. Sudhir Panse will share case studies that carve a path for establishing future direction for cooperation among the material industry, parts manufacturers and automotive OEMs. Talk 4: Automotive Interior Materials: Today's Needs, Tomorrow's Possibilities, David Lyon, Executive Director of North American Interior Design, General Motors Abstract: Today's Automotive Interior Materials have more demands on them than ever. They must be lighter, safer, more durable, and above all, more appealing. As General Motors' Chief Interior Designer, David Lyon makes these judgments every day for tomorrow's vehicles. This presentation will give you insight into the qualities that Designers look for in interior plastics and materials to provide real value to customers. The Design team also has to create a vision for the future. David will visualize a transportation concept for megacities of the year 2030, and will discuss the material needs to help create that future. Conference Close 2:25 - 2:30 PM Additional Networking Reception 2:30 - 3:30 PM