NATIONAL CO0NFERENCE ON MARKETING: YESTERDAY-TODAY-TOMORROW (MKTGCONF2011)

Venue: B.B.VERMA AUDITORIUM

Location: NEW DELHI, DELHI, India

Event Date/Time: Jan 13, 2011 End Date/Time: Jan 14, 2011
Registration Date: Dec 27, 2010
Early Registration Date: Dec 15, 2010
Abstract Submission Date: Nov 08, 2010
Paper Submission Date: Dec 08, 2010
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Description

The conceptualization of this Conference on Marketing is to bring together leading marketing scholars, academicians, industry executives and members of non-profit organizations to share and develop their experiences, ideas and insights on development of the marketing discipline.

The conference proposes a unique opportunity for academics and industry practitioners to address and contribute innovative approaches for the wider benefit of the society. There will be numerous opportunities for conference delegates to take part in the discussion of the emerging issues in marketing. As a conference delegate you will have the unique chance to share your ideas and research among academicians and practitioners.

The objectives of the conference are:

• To present and discuss case-studies or
success stories of earlier marketers
• To present and delve upon the
marketing strategies for present and
future
• To provide a platform to share
research based marketing knowledge
among academicians and practitioners

The Sub-Theme of the Conference includes, but not confined to the following:

1. Consumers psychology
2. Customer engagement, loyalty & retention
3. CRM
4. Branding
5. Product development and adaptation
6. Managing distribution channels
7. Managing marketing communications and
brands
8. Pricing in competitive markets
9. Marketing in emerging economies
10. Marketing in borderless global markets
11. Capturing bottom of pyramid
12. Social media marketing
13. Rural marketing
14. Technology in marketing
15. Emerging issues and challenges in marketing
Papers should broadly address the conference theme and sub-themes. Papers should present original research which could be empirical, conceptual or based on case studies.

Venue

3&4,iNSTITUTIONAL AREA, JASOLA (Opp.Sarita Vihar)
NEW DELHI
DELHI
India
MORE INFO ON THIS VENUE

Additional Information

Registration Charges: Rs 1500.00

Restrictions