Event Date/Time: Feb 17, 2011 End Date/Time: Feb 18, 2011
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Key themes and issues to be discussed include:
• Consumer healthcare trends in emerging markets
• Increasing market share through distribution channel management, pricing control and consumer behaviour analysis
• Innovative consumer advertising and promotion strategies
• Building strong brand recognition in the competitive OTC market
• Greater commercial importance of traditional medication

By 2013, the value of the global OTC pharmaceuticals market is forecasted at US$118.5 billion, an increase of 19.3% since 2008, of which Asia-Pacific accounts for 38.2%.

BMI expects the market to post an impressive compound annual growth rate (CAGR) of 7.02% over the next five years, as consumers become more proactive and responsible for their health and wellbeing. Other drivers include Asia’s ageing populations, a lower reliance on traditional remedies and the switching
of prescription drugs to OTC. With pharmacies and drugstores forming a leading distribution channel, accounting for 67.3% of the total value, how will this change with the increasing influence of major retail stores and new sales avenues?

As an OTC expert, you have a mission to identify and evaluate the scope of growth opportunities and benchmark competitors and peers. IBC Asia’s OTC Pharma Asia Summit is designed to provide you with an opportunity to meet and learn from industry thought-leaders and discuss the latest innovations in Over-The-Counter marketing, sales, pricing and branding strategies.

Over two days, you will explore key consumer trends and ROI strategies in the regional OTC markets. Differentiate your products in this competitive market by joining this summit!