As the economy returns to growth, many organisations are cautious and still contemplating on spending their budget on public relations, advertising and marketing. PR practitioners need to be creative in expanding the limited amount of budget to utilise tools to communicate to the media, stakeholders and their customers.

The current buzz on using social media platforms as a PR and marketing tool is changing the way companies protect their own image and brand. As the internet paves way for consumers to express their opinions freely to the general public, it becomes almost impossible for organisations to control what is being mentioned online.

The changing dynamics in the mode of communication will definitely pose a challenge for PR practitioners. In the midst of the economic recovery, companies will also need to seek more cost effective approaches to accomplish their PR objectives.

Attend the PR & Media World Congress 2011 to listen to presentations that will provide incisive and definitive solutions to your PR needs in this new generation of online media!

With over 30 speakers and more than 18 hours of learning & networking experience, do not miss out on the biggest gathering of PR and media practitioners in Asia!