Prospect Research: A Do-it-Yourself Approach for Fundraisers

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Jan 31, 2011
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The persistent economic downturn continues to place increased pressure on higher education's revenue centers, including advancement. However, what are you as a fundraiser to do when called upon to conduct more calls and visits with the same - or even less - research support as compared with last year?

Join us online to learn how to conduct your own fundamental development research to maximize your prospect visits. With an eye toward providing you with essential rank-order practices you can conduct on a daily basis, you will learn:

* How wealth and philanthropic profiles have changed since the financial collapse
* A comprehensive list of strong-prospect indicators
* Techniques for locating the top hard and soft strong-prospect indicators
* How to use liquidity information to refine your decisions


Front-line fundraisers (including those in major/planned giving and leadership-level annual giving) with stretched or limited research support will learn how to conduct essential prospect research to improve their effectiveness as they plan their calls and visits. Please note this webcast is not for researchers or fundraisers with strong research support.


Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.