Facebook and Advancement: Using Ads to Increase Engagement and Giving

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Feb 01, 2011
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Though colleges and universities are flocking to social media websites such as Facebook, many are unaware of simple strategies that can increase community membership, fan base, and "likers" of their institution. Although Facebook has proven to be an effective platform for communicating with alumni and current students, if your community is small, then your messaging reach will be as well. However, Facebook's ad feature is an inexpensive way to boost online alumni attention and philanthropy with a minimum impact on your overall budget.

Join us to explore strategies for improving your advancement work using Facebook advertising.


This webcast will feature case studies of Facebook ad success, including that of Indiana University-Purdue University Fort Wayne (IPFW). Utilizing a strategy that includes Facebook ads, IPFW recently went from the 57th to the second most engaging school in the Facebook fan page large school category (10,000-20,000 undergraduate students). Join us online to learn how you can model the success of IPFW and others.


Advancement professionals (especially managers in development, external relations/communications, and alumni relations) charged with improving their shop's online presence will learn:

* What a Facebook ad is and how it works
* Who to target with your Facebook ad
* How to launch an effective Facebook ad campaign
* How best to analyze results