Staffing and Structuring a Successful Marketing Department

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Feb 22, 2011
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Institutional marketing departments are increasingly asked to be all things to all people and are frequently under-resourced and under-staffed. In order to be effective and meet the competing demands of various campus constituents, department heads need to make careful decisions about structure, staffing models, budgetary resources, and outsourcing options.

This webcast will provide a detailed overview of the essential functions of the campus marketing department, guidelines for deciding what and when to outsource, tips for managing labor and budgetary resources, and techniques for demonstrating return on investment to senior campus leaders.


This webcast is designed for institutional marketing personnel at all levels; advancement, admissions, and enrollment professionals who are responsible for marketing; and senior campus leaders who support marketing operations. Fiscal and budgetary leaders also may benefit from the resource and return-on-investment information provided during the session.