SMi’s is delighted to invite you to our 2011 conference on Social Media in the Pharmaceutical Industry. This event will provide a broad view of social media use, encourage the industry to be bold in its communication strategy, and provide delegates with the knowhow to ensure that they comply with the regulatory authorities.

Highlights from the conference programme include:

• Getting social – case studies in online engagement
• Two perspectives: social media in corporate communications vs. brand communications
• Integrating a social media strategy into your marketing campaign
• Enterprise social media
• Recruiting for clinical trials using social media

PLUS A PRE-CONFERENCE WORKSHOP ON: Incorporating Social Media Tactics into Pharmaceutical and Biotech Strategy Led by Kashif Chaudhry, Managing Director, Clarescent and Jennifer Sayer, Consultant, Clarescent 25th January 2011, Copthorne Tara Hotel, London