Social Media in the Pharmaceutical Industry
Venue: Copthorne Tara Hotel
Location: London, United Kingdom
Event Date/Time: Jan 26, 2011 | End Date/Time: Jan 27, 2011 |
Description
Highlights from the conference programme include:
• Getting social – case studies in online engagement
• Two perspectives: social media in corporate communications vs. brand communications
• Integrating a social media strategy into your marketing campaign
• Enterprise social media
• Recruiting for clinical trials using social media