Mobile Summit - Part of Digital Content Monetisation Europe

Venue: Millenium Gloucester Hotel

Location: London, United Kingdom

Event Date/Time: Jan 24, 2011 End Date/Time: Jan 24, 2011
Registration Date: Dec 24, 2010
Early Registration Date: Nov 26, 2010
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Description

Mobile is one of the fastest growing platforms in the consumer space, yet is proving one of the most difficult to monetise.

Sign up for the Mobile Summit to find out how leading experts from across Europe are generating revunue through this channel and how you can apply the lessons they've learnt to your own strategy.

Programme:

08:00 Registration and Coffee

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9.00 Chairman's welcome

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9.00 Panel: Exploring the opportunities uncovered by mobile content and mapping how you can maximise revenue through tailor-made content.
Clive Dickens, COO, Absolute Radio
Sunil Gunderia, VP Distribution, The Walt Disney Company*
Mark Rock, CEO, Audioboo


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9.40 Panel: Tracking the development of apps in line with evolving technology and pinpointing the sectors and markets where they can generate the clearest advantage
David Steinberger, CEO, ComiXology



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10.20 Mobile gaming: which models work for this sector and how can lessons be applied to all mobile content?
John Chasey, President, Finblade
Xavier Carillo Costa, CEO, Digital legends Entertainment
Michael Schade, CEO, Fishlabs


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11.00 Networking Break



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11.30 Mobile networks panel: Assessing how content consumption will evolve, and the role mobile networks will play in new models and technologies

Jukka Helin, Director Broadband Services and Product Management, TeliaSonera
Mike Short, VP product & Services, Technology, 02



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12.10 Panel: Mobile web content vs apps: how will the rise in mobile web distribution affect the apps market? How can you plan your distribution strategy around this?

Miles Ross, Head of Mobile, IPC Media
Steve Wing, Head of Mobile & Digital, Consumer Media, Guardian News & Media
Amelia Gammon, VP International, Fox Digital Entertainment



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12.50 Lunch



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14.00 Customer engagement strategies through mobile content and apps
David Gibbs, General Manager Mobile, BSkyB

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14.40 Creating content for mobile distribution: what content works best specifically for mobile users?
Mathias Styrström, Head of Digital Publishing, Pan Vision


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15.20 Case Study: Increasing mobile exposure - strategies and positioning for mobile advertising
Ludovic Lévy, Director, Mobile Advertising, Orange - France Telecom Group

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15.50 Networking Break

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16.20 Roundtable discussions - take time to meet with our speakers and discuss the issues of the day in informal and off-the-record discussion group

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17.20 Welcome Drinks Reception


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18.30 End of Focus Day

Venue

4 -18 Harrington Gardens
London
United Kingdom
MORE INFO ON THIS VENUE

Additional Information

Price for content owners and aggregators is £599 plus VAT Price for all other attendees is £599 until Nov 26th / £699 after this date Register online at http://www.dcm-eu.com/mobilesummit You can also email info@dcm-eu.com or call +44 207 067 1867.