KidContent Summit - Part of Digital Content Monetisation Europe

Venue: Millennium Gloucester Hotel

Location: London, United Kingdom

Event Date/Time: Jan 24, 2011 End Date/Time: Jan 24, 2011
Registration Date: Dec 24, 2010
Early Registration Date: Nov 26, 2010
Report as Spam


Catering to the children's market is notoriously difficult, and with online security front of mind for parents, creating a suitabe environment for kids, teens and tweens is creating a challenge for content owners.

Hear how senior execs from leading content owners are getting maximum brand equity and revenue opportunities from this critical market.


9.00 Welcome Address - Conference Chair

9.15 Opening Keynote: The Integral Consumer Experience: X-Platform Strategies for Success in a Connected World

Where will the demands of young people take us in terms of the story, the experience and the revenue model?
What works in a 360 degree, transmedia connected world?
How will properties and franchises be managed across a multitude of experiences including virtual worlds (e.g Club Penguin), games, animation, film and broadcast?
In a multi-device world, which ones are key?
What are the benefits, potential revenues and reach of taking a transmedia-centric model?
Jeff Jones, VP Strategy & Business Development, Disney
-----------------------------------------------10.00 Panel Discussion: The Next Big Hit? How and where will this come from? How will it be consumed?

Where will new properties, franchises and IP come from: Toys, TV, games, books, UGC (incl. YouTube), film?
Each youngster is a new audience and has fresh eyes – so how are existing properties rejuvenated for a new audience?
How are new properties exploited x-media?
What platforms and methods are best for engaging kids?
Moderator: Toby Moores, Sleepy Dog
Patrick O'Luanaigh, CEO, nDreams
Nick Holden, MD, Asylum Entertainment
Anna Rafferty, MD Digital, Penguin
10.40 Networking Break

11.10 Transmedia: A Recipe of Success for Profitable Kids Brands
With reference to Ben 10 and other major kids brands, Casey Harwood takes us on a journey with Turner and its successful digital experiences. What does the future hold?

Casey Harwood, SVP, Turner Broadcasting

11.50 Panel Discussion: The Future of Interactive Media Production: New Models for Commissioning. New Models of Consumption

What is the future of 360 degree kids interactive media production?
Which are the key cross-platform models?

What is the impact of the rise of the app?
How does demand-driven consumption affect the production model?
How do online destination sites, episodic content sit in the production model?
Do educational messages need to be included in entertainment content?
What can be learnt from ground-breaking online interactive media?
Moderator: Peter Cowley, Former MD Digital Media, Endemol
Casey Harwood, SVP, Turner Broadcasting
Philip Oliver, CEO, Blitz Games
Jon Davenport, Head Digital, Hat Trick Productions
Alice Taylor, Commissioning Editor, Channel 4

-----------------------------------------------12.20 Panel Discussion: The Power of The Community! Leveraging Audience Reach through Worlds, e-books and Apps

It’s all about community. The most powerful communities are those with strong influencers and fun ‘sticky’ social environments.
We know about the power of television on Gen X (the Delia Smith effect) .. but how powerful are kids social sites on retail, commerce and brand recognition?
What is the role of celebrities, music and sport in supporting kids experience and how does that help with the community aspects of monetization?
Moderator: Peter Cowley, Former MD Digital Media, Endemol
Philippe Moitroux, CEO, TAATU
Celia Francis, CEO, WeeWorld Confirmed
Fionnuala Duggan, Random House Group
1.00 Networking over lunch

2.00 Panel Discussion: Niche Markets. Emerging Markets. Personalised Content. The role of Mobile, Facebook, YouTube

In an increasingly fragmented world, which niche markets are on the rise?
How do you identify them? How do you cope with so many global audiences?
In managing and extending reach, what roles do mobile, facebook and other devices and platforms play in securing kids as consumers and monetizing their consumption?
Peter Heath, Director Strategic Alliances EMEA, Research in Motion
Dr Mike Short, VP, Research & Development, O2
Florian Stronk, Head Online Business Development & Digital Distribution, Konami
Kate Bradshaw, Head of Commissioning & Deputy MD,
2.40 Panel Discussion: Business Models for Payments, Advertising and Sponsorship in the Transmedia/ Online Space

Business models are changing. Monetising using microtransactions suits kids spending of pocket money.
What works and what does not?
Is there a sponsorship or advertising model suitable for kids content?
What are the regulations and pitfalls to look out for?
What’s new and how does it work?
What is the model for reality TV cross-over with online in social platforms e.g Facebook?
Simon Brickel, CEO, Monterosa
Ed Bartlett, SVP, IGN Worldwide
Tim Collins, Head Consumer Entertainment, DC Thomson & Co
3.20 Networking Break

3.50 Afternoon Keynote
A leading child psychologist and media personality, Dr Tanya Byron has been involved in scrutiny of the safe-guards and policing of online content and spaces for children on behalf of European organisations looking at how to improve safety whilst not affecting engagement adversely

Dr Tanya Byron

-----------------------------------------------4.30 Panel Discussion: Balancing Safety & Engagement for Kids Online

How do you balance safety and engagement to ensure that kids experience online is good and they are protected from bullies, stalkers or worse?
What rating systems should you be familiar with to maximize your reputation as a safe place for kids online?
How do you become a safe place for kids and add $millions to your revenues?
Moderator: Margaret Robertson, Director, Hide & Seek
Ian Douthwaite, CEO, Dubit
Simon Little, CEO, PEGI
Alice Taylor, Channel 4
Simon Bennett, Head Community, Sony Computer Entertainment Europe
Dr Tanya Byron

-----------------------------------------------5.10 Welcome Drinks Reception

6.30 End of Summit Day



4 -18 Harrington Gardens
United Kingdom

Additional Information

Register online at You can also email or call +44 207 067 1867. Cost for content owners and aggregators is £599 Cost for all other attendees is £599 until 26 November and £699 after this date