Event Date/Time: Feb 16, 2011
Social media has created new opportunities for law firms and lawyers to flourish as thought leaders and experts in specific fields of law. To generate leads and subsequently win business, it is now not enough just to have a standalone website to show off your skillset. Potential customers on a B2B and B2C scale are looking for online interaction, relevant content, legal developments and the â€˜human sideâ€™ of law firms. Participating, sharing and monitoring on networks such as LinkedIn and Twitter can help drive traffic to your website, identify key leaders and topics in the legal profession, create referrals from your legal network and craft social media platforms as a direct â€˜point of contactâ€™. Creating an engaging online persona has the potential to create leads and long term client relationships.