Using LinkedIn to Reach Adult Prospects and Applicants

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Feb 16, 2011
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Social media applications such as Facebook have proven to be successful tools for admissions efforts, but do these applications work as well for the adult student market? Research indicates that older, non-traditional, and working adults tend to make greater use of LinkedIn than they do other platforms. What can and should you do to reach prospective adult students on LinkedIn and incorporate this effort into your overall marketing strategy?


This webcast is designed for admissions and marketing professionals seeking techniques and strategies to increase adult applicants to their programs and convert them to enrollees using LinkedIn. To get the most from this program, you should have a basic familiarity with LinkedIn, and you may want to create an account in advance of the program.