Recruiting First-Generation Students: Proven Techniques for Increasing Applications and Yield

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Feb 18, 2011
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Getting first-generation students into the recruitment funnel is an ongoing challenge for institutions even when adequate financial aid and support opportunities are available. New research has emerged that suggests that the conventional sequence of the college decision process is vastly different for low-income and first-generation students. This session will help admissions, marketing, and outreach professionals review the research and examples of successful recruitment strategies deployed at different institutions around the country.


Admissions, marketing, and communication professionals seeking techniques to improve their outreach and yield strategies with first-generation students will benefit from this webcast.