Branding and marketing natural and organic products

Venue: Citigate Central

Location: Sydney, NSW, Australia

Event Date/Time: Mar 30, 2011 End Date/Time: Mar 31, 2011
Registration Date: Feb 25, 2011
Early Registration Date: Jan 21, 2011
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Mainstreaming for increased profitability

According to recent market research there is an emerging new consumer market that refuses to be ignored.

This research describes the type of consumer who makes informed choices reflecting a desire for a healthier and more relaxed lifestyle. This consumer is concerned about their health and the environment, motivating an interest in purchasing natural and organic products.

Alongside this research, the Biological Farmers of Australia have recently reported that organic domestic retail sales are expected to exceed the $1 billion mark in 2010. These figures also indicate that more than 60% of Australian households now buy organic products on occasion. This suggests a branding and marketing challenge to increase awareness of natural and organic products – to further convert consumer behaviour. Consequently, exciting market opportunities are abound!

Branding & Marketing Natural & Organic Products will examine this developing market by discussing strategies to maximise profitability. The conference will explore market trends and consumer behaviour, while identifying tangible tools to develop an engaging and successful brand and value proposition.

What you will take away:

Learn about tangible marketing tools that will help boost your brand
Insights into current market trends and future opportunities
An improved understanding of the natural and organic consumer
Tools to develop a successful brand with integrity
How to engage the occasional shopper to buy more
An understanding of how to develop good retail and supplier relationships

View the agenda at


169-179 Thomas Street