Workshop: Beyond the Basics: Successful Email Marketing Strategies and Tactics (ClickZ Email Worksho)

Venue: Eden Roc

Location: Miami Beach, Florida, United States

Event Date/Time: Jan 31, 2011
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Is your email marketing not delivering the ROI your organization wants or needs? Are you looking for advanced strategies and tactics to improve your bottom line results?

Then join industry heavyweights Tamara Gielen and Jeanne Jennings for this full-day session. You'll not only leave with a framework for taking your results to the next level, you'll have case studies to show you how successful email marketers are doing it.

See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

- Leveraging trends and best practices for 2011
- Using social networks to increase your email reach and grow your list
- Utilizing subscriber personas and other advanced segmentation and targeting strategies
- Understanding the success factors behind B2B and B2C case studies
- Implementing best practices in copy, layout and design
- Increasing effectiveness with advanced personalization and automation programs
- Getting to the inbox and cutting through the clutter
- Taking full advantage of post-email clickstream data
- Lifting conversion rates in a cost-effective manner
And much more!

From integrating social to leveraging mobile, from incorporating video to maximizing engagement, and everything in between, it will all be covered in an upbeat, fun full-day presentation.

You'll gain practical tips you can take back, test and implement with your own email program.


Eden Roc
4525 Collins Avenue
Miami Beach
United States