Effective Crisis Communication Strategy & Media Management for the Energy Sector (ECC)
|Event Date/Time: Mar 16, 2011||End Date/Time: Mar 17, 2011|
|Early Registration Date: Feb 01, 2011|
This master class will equip participants with best practice skills and techniques to prepare for a crisis in whatever form it takes and will benefit from the extensive experience of our experts.
KEY TOPICS COVERED
We look at the core characteristics of various types of crisis (whether sudden or 'rising tide') and assess the potential impacts on an organisation's operations, assets, brand and reputation.
We look at:
The roles and responsibilities of the crisis commas team.
How to achieve buy-in from senior management.
How to work with the comms team to ensure a coordinated approach to crisis management.
How to write a crisis communication plan.
How to assess your organisation's crisis readiness.
What will the media ask?
Getting your message across during any media interview can be a challenging, nerve wracking experience. This is particularly true during a crisis when delivering timely and accurate information is of paramount importance. What will the media want to know and what should you have in place to meet their demands?
Crisis Communications and the New Media
Given the increased scrutiny of the energy sector, it is critical that an organisation is sensitive to the thirst for information from many different sources.
We look at the rise of citizen journalists and the impact of digital technology. We examine the power of the blogosphere, the importance of social networking sites such as Facebook and Twitter. How can this avalanche of new media be understood, interpreted and managed? And what does this mean for you and your organisation?
Energy Sector Case Studies
Several renowned crises affecting the energy sector will be highlighted throughout the master class. The following issues will be discussed:
What was the crisis?
How did the organisation respond?
How did the organisation communicate with its audiences during the crisis?
What worked well? What worked less well?
How could the organisation have improved its response to the crisis?
How has the organisation recovered following the crisis?
By offering lessons learnt and recommendations for improvement, these case studies will provide participants with insight, which can be applied and used by their own organisations in the future.
This energy sector specific exercise will provide participants with a scenario-based test of their abilities by placing them in the midst of a crisis. The scenario escalates putting increased pressure on the participants, who respond by developing strategy and formulating responses to the challenges presented by the crisis.