International Conference on Enterprise Marketing and Globalization (EMG 2011) (EMG 2011)

Venue: Penang

Location: Penang, Malaysia

Event Date/Time: Apr 07, 2011 End Date/Time: Apr 08, 2011
Registration Date: Mar 11, 2011
Early Registration Date: Feb 28, 2011
Paper Submission Date: Jan 18, 2011
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International Conference on Enterprise Marketing and Globalization (EMG 2011)

Date: 7-8 April 2011
Venue: Hotel Equatorial Penang, Malaysia


Enterprise System and Design Theory
The REA model
Enterprise ontology
Enterprise design/development methodologies
Enterprise Marketing approaches
Enterprise Management
Enterprise Marketing Industry Solutions
International vendors strategies
Enterprise marketing software solutions
Behavioral and organizational aspects of Enterprise Marketing
Organizational change
Leadership Management
Contemporary accounting for modern enterprise
Corporate performance
Financial Information Systems
Financial Decision Support Systems
Management accounting techniques
Activity Based Costing
Financial Accounting and Controlling
Logistics and Supply Chain Management
Enterprise Risk Management
XML, XBRL and financial reporting over the Internet
Cost Management and Performance Measurement Systems (PMS)
Key Performance Indicators (KPI)
Economic Value Added (EVA)
Activity Based Costing (ABC) and Activity Based Management (ABM)
Activity Based Profitability Analysis (ABPA)
Financial and non-financial measures of business performance
Balanced scorecards
Social Media Marketing
Market Size Evaluation
Customer Relationship Management
International Management
Marketing using e-technologies
Decision support systems
Business processes re-engineering
Business-oriented and consumer-oriented e-commerce
Client-Server Architecture
Content management
Enterprise architectures
Enterprise Resource Planning (ERP)
Global Business Management


Prof. the Hon. Dr. Stephen Martin
Executive Chairman (Pro Tem), Global Science & Technology Forum
Former Speaker Parliament of Australia
Former Deputy Vice Chancellor (Strategy and Planning) Curtin University of Technology
Former Pro Vice Chancellor International, Victoria University


Prof. Alex Maritz
Assoc. Professor of Entrepreneurship
Australian Graduate School of Entrepreneurship
Swinburne University of Technology, Australia


Professor Luiz Moutinho
University of Glasgow, UK

Prof. Sonny Nwankwo
University of East London, UK

Prof. Stanley Paliwoda
University of Strathclyde, Glasgow, UK

Assoc. Prof. Romie Littrel
Auckland University of Technology, New Zealand

Dr Vasant P. Gandhi
Indian Institute of Management, India


Paper Submission Deadline 18 January 2011
Notification of Paper Acceptance 1 February 2011
Deadline for Early Bird Registration 28 February 2011
Deadline for Late Registration 11 March 2011
Conference Dates 7-8 April 2011


DID:+65 6327 0165/66
Fax:+65 6327 0162