2nd Annual Mobile Broadband China 2011 (MBC2011)
|Event Date/Time: May 26, 2011||End Date/Time: May 27, 2011|
|Registration Date: May 25, 2011|
|Early Registration Date: Mar 18, 2011|
Accordingly, global mobile data traffic now surpasses voice and is forecast to double annually over the next 5 years, which requests better bandwidth, higher throughput, lower latency and mobility anywhere provided by operators to fulfill customers' increasing demand and service experience. It is an inevitable trend to speed up optimization of existing mobile broadband as subscriber usage of data and multimedia services shooting up. So the challenges operators faced with are:
ïƒ˜ Upgrading current 3G network architecture and resources or evolution to LTE?
ïƒ˜ How to achieve smooth convergence of 2G, 3G, HSDPA+, LTE networks and WLAN to ensure that voice and data quality is kept at optimum with minimum Capex and Opex?
ïƒ˜ How can latest technologies cope with the expected demand for both voice and data service?
ïƒ˜ What's the impact on the whole network architecture from transition to LTE and how to evolve to LTE
ïƒ˜ When to launch mass market adoption of LTE?
ïƒ˜ Will sufficient spectrum become available in time and how will the regulatory regime react to spectrum sharing?
Simultaneously, the fast growth of 3G Network and positive migration to LTE create better conditions for mobile internet development, also brings challenges and opportunities for operators to find new business models as income from voice is set to fall but data service will be popular with increasing revenue and welcomed by end users on network optimization. Redefining the business models has become an urgent priority.
ïƒ˜ How to change the roles from a network provider to an industry integrator?
ïƒ˜ How to open network resources, service capacity and enhance distribution channels?
ïƒ˜ How to ally with the whole industry into convergence to reach win-win cooperation?
2nd Annual Mobile Broadband China (MBC) 2011 sets â€œLeveraging Challenges of Mobile Network Optimization, Convergence & Evolution with Opportunities of Business Model Innovation to Establish a Market-driven Industry Eco-systemâ€ as its guideline, will bring together senior decision makers from 3 local and 12+ global operators, hardware and software providers, network optimization providers, mobile test equipment suppliers, telecom consultants, and senior researchers from Light Reading, over 150 professional and high-level attendees, to discuss and showcase through 5 targeted chapters and 1 workshop, delivering timely and valuable information and one-stop solutions regarding all above issues.