Meeting the Counterfeit Threat
Venue: Central London
|Event Date/Time: Apr 06, 2011|
EU customs authority figures released in July 2009 show that seizures of counterfeit medicine rose 118% in the previous year, more worrying still are instances of counterfeits discovered at dispenser or patient level, where the drugs have been acquired through the national supply chain and in several cases consumed by patients.
About the Masterclass
With the international spotlight firmly on drug integrity and patient safety it is crucial that drug companies and brand owners retain the initiative in the fight against counterfeit crime. We all recognise that keeping up with the latest technology can be an almost impossible task and for many the prospect of implementing an effective strategy can be a potential minefield.
This workshop will look at how to negotiate that minefield, how to identify what will really work for you and your brand and how to stay one step ahead of the counterfeiters.