American Marketing Association B2B Social Media Boot Camp

Venue: Hyatt Place

Location: Las Vegas, Nevada, United States

Event Date/Time: Feb 10, 2011 End Date/Time: Feb 11, 2011
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This Boot Camp is designed to meet the needs of people involved in business-to-business marketing. The curriculum was created for those who consider themselves to be at entry level stages of hot to incorporate social media to support their business objectives and goals.

In a "real-time social networking environment" that incorporates case studies, examples and lessons learned, we will review social media tools/tactics and discuss their effectiveness, including how to tie each back to marketing objectives and performance metrics. Day one kicks off with understanding how the culture of social media directly influences your corporate culture and idetifying common reasons for internal resistance and obstacles. At the end of day tow, you'll leave with a framework that will lend itself to developing an integral social media marketing plan taht supports your objectives and goals.


Hyatt Place
4520 Paradise Rd
Las Vegas
United States

Additional Information

To Register: Visit us online at MARKETINGPOWER.COM/B2BBOOTCAMP or call us at 800.AMA.1150 LVAMA Contact: Sara Ure 702-697-2552