American Marketing Association B2B Social Media Boot Camp
Venue: Hyatt Place
|Event Date/Time: Feb 10, 2011||End Date/Time: Feb 11, 2011|
In a "real-time social networking environment" that incorporates case studies, examples and lessons learned, we will review social media tools/tactics and discuss their effectiveness, including how to tie each back to marketing objectives and performance metrics. Day one kicks off with understanding how the culture of social media directly influences your corporate culture and idetifying common reasons for internal resistance and obstacles. At the end of day tow, you'll leave with a framework that will lend itself to developing an integral social media marketing plan taht supports your objectives and goals.