Hook: The Presentation Conference (Hook)

Venue: B.B. Kings

Location: Nashville, Tennessee, United States

Event Date/Time: Mar 25, 2011 End Date/Time: Mar 26, 2011
Registration Date: Mar 24, 2011
Early Registration Date: Dec 31, 2010
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Hook: The Presentation Conference is for leaders. If you are responsible for influencing thought or
determining courses of action for people, businesses, non-profits, schools, or more, you need to attend.
It’s one thing to read about presentation delivery; it’s another thing entirely to sit at the feet of a
master and witness a life-changing presentation. March 25th and 26th. Nashville, TN. The legendary
B.B. Kings. The best professionals from every corner of the world. The only question is: WILL YOU BE

Thirty million presentations are delivered each and every day. The vast majority are about to be
exposed. Hook: The Presentation Conference will set loose an army of innovating rogues upon every
sector in every corner of the world. You want to be on their side, because the new standard for
presentations will be simple: did it make my cheeks flap like a bulldog hanging out of a fighter jet, or
was I bored? A lot of presentations are going to fall short. Stand up, or be counted among the masses.
For the 2011 Hook Conference, we’ll be hearing from Michael Hyatt, Scott Stratten, and Gary
Vaynerchuk (alphabetical by last name; how else could you possibly order names like these?).
• Michael Hyatt is a principle thought-leader in worldwide publishing. As CEO of Thomas Nelson
Publishers, he’s full of insights on content in the digital age. But his savvy doesn’t end there. He’s
an expert on the stage. He has to be: in an industry changing like his, riding the wave depends on
• Scott Stratten is a social media expert and author of UnMarketing, a book that examines the new
realities facing corporations as they try to connect with an audience. He’ll have tremendously
valuable insights for Hook attendees looking to take their message straight to the heart.
• Gary Vaynerchuk is the New York Times bestselling author of the transformative Crush It! Gary
has also gained national media attention as host of Wine Library TV, a daily video blog about
wine, for his enthusiastic and passionate approach. Gary has the big picture. He sees a world map
where others see an informational black hole. It’s one thing to deliver a great presentation; it’s an
entirely separate task to situate the individual presentations into a communications program that
works in the modern age. He’ll bring insights to the table that will promote a deeper
understanding of the digital landscape and what it means to really communicate today.

And the presentation goodness doesn’t stop there. Other well-known experts taking the stage include:
Geetesh Bajaj, C.C. Chapman, Travis Dahle, Dave Delaney, Garth Johnson, Michael Lowstetter, Olivia
Mitchell, Nat Robinson, Scott Schwertly, and Jon Thomas.

Both days of the Hook Conference are packed with keynote speakers, presentations, panel discussions,
and workshop sessions encompassing content, design, delivery, and technology. And when the sun
goes down, the presentation geeks will groove on Friday night to a concert by The Honeymoon
Thrillers, and on Saturday night Nashville becomes Smashville as we’ll attend the Nashville Predators
vs. Dallas Stars hockey game. All of this, as well as breakfast and lunch on both days, is included in the
conference price of $595 per person. Now that’s a deal!

The revolution is coming. The bar will be raised. On March 25th and 26th, 2011, find a way to get to B.B.
Kings in Nashville, Tennessee. Get savvy with tomorrow’s world changers; make an investment in
yourself. When the lights go down and the projector whirs, you’ll relish the moment as you crack your
knuckles, lock eyes with the masses, and blow them all away.
Hook: The Presentation Conference.

The revolution awaits. Are you in?

For more information:


B.B. Kings
152 2nd Avenue North
United States