Social Media for Advancement and Admissions: Moving from Tactics to Strategy

Venue: Hyatt Regency San Antonio on the Riverwalk

Location: San Antonio, Texas, United States

Event Date/Time: Mar 21, 2011 End Date/Time: Mar 23, 2011
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While many institutions have realized the tactical benefits of using social media to market their strengths, build community, improve admissions results, connect with alumni, and expand their giving efforts, comprehensive social media strategies are less common. Only when an institution steps back to structure a fully-formed strategy can it push its online tactical efforts to a more well-coordinated and productive end.

Join us in San Antonio for an innovative program designed to help your admissions and advancement divisions move your institution to more successful social media outcomes.


With two distinct learning tracks woven throughout this event, admissions, advancement (including alumni relations), communication, and marketing professionals charged with developing a fully-formed social media strategy will learn the core components of such a strategy and leave with a framework for getting started.