Rethinking Major Giving to Meet Todays Donor Demands
Venue: Loews New Orleans
|Event Date/Time: Mar 28, 2011||End Date/Time: Mar 29, 2011|
The traditional advancement model is a remnant of a less-competitive philanthropic era. Today, discerning donors see through transparent attempts to "move" them from one development "stage" to the next. Your institution must position itself beyond these techniques to become more responsive to what really drives giving behavior.
Join us in New Orleans for a conference that will improve your major donor cultivation and relationships as well as your institution's rate of climb. Using current research into donor decision-making, Jim Langley will walk you through a more productive and easily measured approach to the major gift process, including:
* Moving past capacity to the indicators of a true propensity to give
* How to use interviews for both research and cultivation purposes
* Developing projects that engage prospects and steer solicitation timelines
* When -- and in what settings -- to deploy faculty and volunteers
WHO SHOULD ATTEND
All professionals directly responsible for cultivating and raising major gifts -- including senior development managers, major gift officers, academic leaders, and board members -- will gain a new perspective on effective fundraising work.
A TEAM EFFORT
This experience offers the unique opportunity to systematically re-approach -- from prospecting to stewardship -- your method to securing transformative institutional gifts. As such, we recommend bringing a team that includes senior advancement managers, gift officers, academic leaders, board members, and even your president.