Megatrends and Media 2011 (M&M)

Venue: Smolenice Castel

Location: Smolenice, Slovak Republic, Slovak Republic

Event Date/Time: Mar 22, 2011 End Date/Time: Mar 23, 2011
Registration Date: Mar 14, 2011
Early Registration Date: Feb 28, 2011
Abstract Submission Date: Feb 28, 2011
Paper Submission Date: Mar 14, 2011
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The first decade of the new millennium has confirmed the set dominant trends in the area of media impact: the progressing process of media commercialization, new treatment of media production, destruction of the dual system, expansion of audio-visual media based on digitalization, massive diversification of economically strong media subjects production, their implantation in the framework of Internet communication, inescapable computerisation of production, softwarisation of distribution and program offer as well as of individual service via satellite cable digital paths including Internet networks, etc.

The beginning of the second decade of the third century might be titled as a symbolic milestone in affirmation of the set megatrends both in the area of media scope and in broader or narrow social, political, economic and cultural context. Media offer new challenges in the field of technical and technological possibilities, creative processes or diverse production and by doing this they significantly influence the status quo of all spheres including individual experience and evaluation of the reality by the recipients.

The aim of the international conference “Megatrends and Media” is to reveal, denote, define, analyze and evaluate the causes, consequences and tendencies of these phenomena and to create space where to look for answers in the framework of used media practice and procedures, research basis of the task and its theoretical reflexion. At the same time it offers the chance to come up with new questions regarding production, distribution, interactive relations between media and recipients as well as the overlaps of marketing techniques with journalistic and media production, or with stronger globalisation, glocalisation and transculturation of media and media production.

In 2011 we celebrate the 100-year birth anniversary of Marshall McLuhan, Canadian media and telecommunication visionary. We take this opportunity to organize a workshop “McLuhan and New Media” at our conference in order to examine, re-evaluate and celebrate the influence of McLuhan´s ideas on European art and culture. The event will complete the international net titled “McLuhan in Europe 2011”. The workshop is guaranteed by Professor Roberto Muffoletto, MFA, PhD. - Appalachian State University, USA, the director of the VASA project.


Slovak Republic
Slovak Republic