Megatrends and Media 2011 (M&M)
Venue: Smolenice Castel
|Event Date/Time: Mar 22, 2011||End Date/Time: Mar 23, 2011|
|Registration Date: Mar 14, 2011|
|Early Registration Date: Feb 28, 2011|
|Abstract Submission Date: Feb 28, 2011|
|Paper Submission Date: Mar 14, 2011|
The beginning of the second decade of the third century might be titled as a symbolic milestone in affirmation of the set megatrends both in the area of media scope and in broader or narrow social, political, economic and cultural context. Media offer new challenges in the field of technical and technological possibilities, creative processes or diverse production and by doing this they significantly influence the status quo of all spheres including individual experience and evaluation of the reality by the recipients.
The aim of the international conference â€œMegatrends and Mediaâ€ is to reveal, denote, define, analyze and evaluate the causes, consequences and tendencies of these phenomena and to create space where to look for answers in the framework of used media practice and procedures, research basis of the task and its theoretical reflexion. At the same time it offers the chance to come up with new questions regarding production, distribution, interactive relations between media and recipients as well as the overlaps of marketing techniques with journalistic and media production, or with stronger globalisation, glocalisation and transculturation of media and media production.
In 2011 we celebrate the 100-year birth anniversary of Marshall McLuhan, Canadian media and telecommunication visionary. We take this opportunity to organize a workshop â€œMcLuhan and New Mediaâ€ at our conference in order to examine, re-evaluate and celebrate the influence of McLuhanÂ´s ideas on European art and culture. The event will complete the international net titled â€œMcLuhan in Europe 2011â€. The workshop is guaranteed by Professor Roberto Muffoletto, MFA, PhD. - Appalachian State University, USA, the director of the VASA project.