Event Date/Time: Apr 27, 2011
End Date/Time: Apr 28, 2011
Moms of all ages are ahead of the curve when it comes to internet and digital usage. They are currently the top influencers in the digital world, and are redefining marketing in the 21st century. They are not only utilizing this medium but they now depend on it. Digital moms place high dependency and trust in search engines and online communities to gather information before making any online or offline purchases. Savvy marketers today know they need to engage moms long before they enter the store. Moms want more from their preferred brands than just conversation; they want usage tips, recipes, new product reviews, special offers and price breaks. Above anything else, they want solutions. Attend this conference to find out how to create successful digital campaigns that add value to moms, build brand loyalty and enable social sharing.