Branding in a Digital Age Conference (Hong Kong) (CB11)
|Event Date/Time: Mar 24, 2011||End Date/Time: Mar 25, 2011|
|Registration Date: Mar 24, 2011|
|Early Registration Date: Feb 18, 2011|
With rapid social media innovation and the proliferation of mobile tools among peopleâ€™s daily lives, the resources and means through which people receive and perceive information has changed â€“ and so must brands adapt to communicate more effectively with consumers. No longer can brand management techniques remain prescriptive and formulaic â€“ brands need to consider and appreciate todayâ€™s super-fluid, new media landscape, or risk being left behind. Nevertheless, while there are so many channels and opportunities to interact with consumers, the challenge of ensuring a positive brand experience at every touchpoint remains critical. On top of creating compelling content, brands need to formulate strategies that enable them to engage consumers holistically to create longevity for their brand.
Do you know how to create positive brand experiences both offline and online, where and when your audiences will be most receptive?
Are you able to engage and interact with your consumers online, help them connect to your brand and win their loyalty?
Can you effectively measure how your digital branding initiatives affect your brandâ€™s health?
It is imperative that brands keep abreast of the rapid changes happening today in order to be in the best position to design brand experiences that engage. Join us at this 2-day conference to learn the best methodologies and tactics to boost your brand. Obtain a clear understanding of consumer behaviour and trends, and leverage on this knowledge to amplify your brand through digital platforms. Find out how brands such as Virgin Mobile, adidas, Dell, Sunkist, Flawless, Allianz, CLP Power Hong Kong Limited and the Hong Kong Tourism Bureau have successfully incorporated digital as a means of delivering real-time, holistic and interactive brand experiences. Learn practical and actionable solutions from real-life case studies, and how to implement these new-formed insights for your brand!
For more details, please visit http://www.conferences.com.sg/conf-cb11.htm
For more information, please e-mail Ms Jade Lee at firstname.lastname@example.org or call us at +65 6372 2201.