Shopper Insights in Action Europe

Venue: Prague

Location: Prague, Czech Republic

Event Date/Time: Oct 12, 2011 End Date/Time: Oct 14, 2011
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Today’s environment challenges shoppers and consumers to rethink everything, from the products they
purchase to how they spend. It’s up to manufacturers and retailers to anticipate needs and prove their value time and time again.
Presented by IIR, the producers of the renowned Shopper Insights in Action Conference US, this event mirrors the same winning
formula, focusing on “ACTIVATION.” It’s not enough to have insights; it’s the action that makes it count – from research to
implementation. Shopper Insights Europe will feature the most comprehensive agenda exploring why we buy. Champion RETAILERS,
esteemed BRAND leaders and industry VISIONARIES will come together to share the latest research practices, explore emerging
trends and exchange innovative strategies for translating insights into results. This is a true industry event aimed to attract the best of
the best from the brand, retail and supplier side to ignite new ideas, conversations and consensus on the future of retail.