Event Date/Time: Apr 21, 2011 End Date/Time: Apr 22, 2011
Registration Date: Apr 21, 2011
Early Registration Date: Mar 25, 2011
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Description

Effective Brand Engagement with Integrated Marketing...both Online & Offline!

In Vietnam’s highly engaged landscape, the potential for brand interaction is vast. While traditional television and newspapers are the must-have mediums, digital media will further propel organisations to maximise brand engagement. As more Vietnamese consumers are hooked online, marketers must understand the drivers for better customer relationships management and brands must proactively integrate existing offline communications onto digital platforms to resonate with customers’ needs.

Is your organisation optimising media platforms to deliver a cohesive brand campaign to your customers?
Do you have a coordinated marketing communications strategy to enhance brand interactions?
How can you measure the success of your integrated marketing campaigns?

Join us at this 2-day Integrated Marketing for Greater Customer Engagement conference to get exclusive insights from leading brands like as Asia Pacific Breweries, Prudential, Kinh Do Group, LG, Akzo Nobel Paints and more on how they have successfully reach out to discerning customers. Pick up relevant tips and effective strategies from these exciting case-studies and learn how to adapt these lessons to your organisations. Presented in a unique conference format including a half-day training session on Customer Relationship Management, these marketing experts will guide you through the process of planning, creating and measuring your integrated marketing and brand campaigns. Be sure to grab this opportunity to learn Best Practices to distinguish your brands and win the hearts of Vietnamese customers.

Sign up NOW & be equipped with effective marketing strategies to meet the latest needs of your consumers!

Venue

Additional Information

Pricing: Full event fee: US$695 Early bird Discount: US$200 (Register and Pay before 25 Mar 2011) For more details, please visit http://www.conferences.com.sg/conf-IMV2.htm For more information, please contact: Ms Adrielle Ting (Singapore) E-mail: adrielle@conferences.com.sg Telephone: (65) 6372 2201 Ms Phung Thuy Hong (Vietnam) E-mail: imv2-conference@focusmedia-vn.com Telephone: (84 8) 6674 0137