National Seminar on Marketing of Services in Rural India.

Venue: National Post Graduate College

Location: Lucknow, Uttar Pradesh, India

Event Date/Time: Apr 16, 2011
Early Registration Date: Mar 10, 2011
Abstract Submission Date: Mar 10, 2011
Paper Submission Date: Mar 28, 2011
Report as Spam

Description

Over the last decade there has been a substantial increase in the purchasing power of rural communities because of which Rural Marketing has acquired greater significance. Two-third of Indian consumers live in rural areas and almost 40% of the national income gets generated here. Rural market development in India has helped off late in dispersal of economic activities, development or rural India, and improving standard of living of our rural masses. Policies like MNREGA have increased purchasing power of Rural India which is why we have more marketing opportunities.

The seminar brings together researchers and professionals to brainstorm on the increased importance of rural marketing.

Venue

2, Rana Pratap Marg,
Lucknow
Uttar Pradesh
India
MORE INFO ON THIS VENUE