Mary Furlong & Associate presents the 8th annual What’s Next Boomer Business Summit: Dynamics, Deals, Differentiation and Disruption. The event serves to foster a cutting-edge community that will explore and share products and services that will serve the needs, wants and desires of the 50+ market. It is the place to get the blueprint for successfully marketing to baby boomers. America’s leading analysts, executive marketers, business leaders, and research experts focused on the baby boomer and senior populations will gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to baby boomer and senior customers today. It is for corporate marketing, product and brand managers who manage products and services targeting the boomer and senior customer; designers for products and services; media, analysts, authors and bloggers who report and provide insights that reach and serve the 40+ audience; association and non-profit leadership seeking best models and metrics of social entrepreneurship and business partnerships; entrepreneurs and social entrepreneurs, and those in housing, healthcare, financial services, travel, education, caregiving, retail, consumer goods and technology. Keynote and featured speakers include Guy Kawasaki, Entrepreneur & Author, Co-founder, Alltop; Jody Holtzman,Senior Vice President, Research and Strategic Analysis, AARP; Astro Teller,Director, New Projects, Google; and Gail Sheehy, Best-Selling Author. Agenda highlights include best segmentation strategies and the chance to interact directly with the experts. Featured tracks include: Social Media, Alternate Distribution, Mobile, Local and Search and

Entrepreneurship and Social Entrepreneurship. Registration and information at www.boomerssummit.com. The What’s Next Boomer Business Summit is an official post-conference of the National Council on Aging (NCOA) and American Society on Aging (ASA) Aging in America Conference on April 26-30, 2011 in San Francisco.

Early Bird [By 2/28/11] $275; Advance [3/1/11 - 4/27/11] $350; On-Site $425 Cancellation Policy