Rethinking Your Faculty and Staff Giving Campaign

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: May 03, 2011
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A strong faculty and staff giving program demonstrates to external donors that your institution’s employees model the giving behavior they should emulate. That said, most institutions struggle with the amount of time they spend attempting to communicate the value of philanthropy to a constituency that all too often looks for what is in a gift for them.

Join us online to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional, one-month approach that has achieved great success and learn how you can apply it to your institution. Specifically, you will learn:

* The rationale for and results of Texas Christian University’s success
* How the campaign’s compressed timeline works
* How to:
o Select appropriate representatives
o Write and design effective program materials
o Message to difficult constituencies
o Manage competing external campaigns
o Address difficult economic conditions
o Scale to a larger setting


Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the yearlong campaign concept to concentrate efforts and grow donor ranks.