Rethinking Your Faculty and Staff Giving Campaign
Venue: Online Webcast
|Event Date/Time: May 03, 2011|
A strong faculty and staff giving program demonstrates to external donors that your institutionâ€™s employees model the giving behavior they should emulate. That said, most institutions struggle with the amount of time they spend attempting to communicate the value of philanthropy to a constituency that all too often looks for what is in a gift for them.
Join us online to consider a fresh method of growing your faculty and staff giving ranks. You will be introduced to a non-traditional, one-month approach that has achieved great success and learn how you can apply it to your institution. Specifically, you will learn:
* The rationale for and results of Texas Christian Universityâ€™s success
* How the campaignâ€™s compressed timeline works
* How to:
o Select appropriate representatives
o Write and design effective program materials
o Message to difficult constituencies
o Manage competing external campaigns
o Address difficult economic conditions
o Scale to a larger setting
WHO SHOULD ATTEND
Annual giving professionals charged with managing a faculty and staff giving effort will learn how to rethink the yearlong campaign concept to concentrate efforts and grow donor ranks.