I-WEEK 2011 will focus on the use of the social media in marketing as well as use of both new and old media to market innovative products. This knowledge-sharing event will give participants the opportunity to explore the nexus of new and old technologies to build brand, expand markets and carry out research. Industry professionals, business persons, students and the general public can all benefit from this event.Using a combination of seminars, interactive presentations/case studies, and hands-on practical training as well as the showcasing of innovative products, I-Week 2011 aims to promote ICT innovation in Ghana and the ECOWAS. This year's event is expected to attract over 2000 participants nationwide. A special emphasis will be placed on showcasing ingenuity and innovation as a means to inspire creative achievements among the youth. This year's innovation week will feature workshops around the AITI-KACE Innovation Challenge where participants in this Challenge are expected to create innovative solutions and applications for deployment on the mobile phone platform. Come and be inspired. . .

The main themes for each day of the week are: Day 1 : The Innovation, Social Media and Marketing Nexus Day 2: Innovate and Entertain Day 3: Education and Health Innovation Day 4: Marketing your innovation: Let your product stand out! Day 5:Showcase of innovative projects & Innovation Challenge 2011