Marketing to Digital Divas

Venue: Toronto

Location: Toronto, Canada

Event Date/Time: Jun 08, 2011 End Date/Time: Jun 09, 2011
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Women are key drivers behind many of the most relevant trends online today and the time is now to seize the opportunity. They spend more time online, are more engaged on social networking sites and spend more money online than men. Their interests span across a wide range of topics that are relevant to their everyday lives. Digital Divas shop more, communicate more and are less likely to ever unplug from their digital gadgets. It is imperative for brands to deliver their messages and tools to address her life stage, not her biological age. Attend this conference to find out how brands can successfully leverage digital media to reach and deepen their relationships with this ultimate power consumer.