POM to P - Critical Success Factors for Switch Success

Venue: London

Location: London, United Kingdom

Event Date/Time: Jul 11, 2011 End Date/Time: Jul 11, 2011
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With some noteworthy exceptions, many switches have not worked out as anticipated, either for the industry or the pharmacy profession despite both parties recognising POM to P as significant. So why is this so? Many factors are to blame, including: insufficient pharmacist training, inadequate consumer marketing or simply poor understanding of the challenges that switches face. With this in mind, SMi present a Masterclass in POM to P, a one-stop-shop to get to grips with switches and ensure you learn the essential factors for future success.

The quality of support for POM to P switches keeps improving, with investment from consumer pharmaceutical companies for pharmacy launches now greater than ever before. Therefore, why is it so difficult to get lift-off with a new POM to P medicine?