Marketing to Youths Conference (Hong Kong) (MY7)
Venue: Regal HongKong Hotel
|Event Date/Time: May 26, 2011||End Date/Time: May 27, 2011|
|Registration Date: May 26, 2011|
|Early Registration Date: Apr 20, 2011|
Youths today are blessed with an almost inexhaustible amount of technology and media that keep them connected even as they are out and about. Inundated with information and confident in the abundance of knowledge they seemingly possess about the world they inhabit, youths are sceptical of brands and immune to conventional advertising. As a result they flirt with brand choices and are harder to convince despite being more accessible and connected. More than before, marketers now need engagement strategies that go beyond interaction to participation to earn youthsâ€™ respect and trust.
Do you know how to create products that offer value to youths?
Are your advertising efforts executed in a creative and fresh manner that garners their attention?
What is the right balance between traditional and digital youth marketing?
For the 7th year running, join us at this interactive two-day conference on â€œMarketing to Youthsâ€ to acquire best methodologies and techniques for boosting brand performance and ROI. Learn how Intel, Kelloggâ€™s, Kraft, P&G, Unilever, HSBC, Health Promotion Board (HPB), MTV, Kotex, Nokia, Topshop, Starhub and Norton and more created authentic and genuine brands by engaging youths in their language and on their terms. Using in-depth case studies and workable solutions, dispel myths about what makes youths tick in comparison with past generations, embark on the youth-sourcing process to co-create new product development and extensions as well as come up with a holistic integrated campaign that both engages and encourages participation from youths. At the end of it all, gain actionable insights into creating a brand youths are inspired to invest in on a daily basis!
For more details, please visit http://www.conferences.com.sg/conf-my7.htm
For more information, please email Ms Adrielle Ting at email@example.com or call us at +65 6372 2202.