The Faculty of Economics and Business, Universiti Malaysia Sarawak will host the Asia Pacific Marketing And Management Conference 2011 from 9th November to 11th November 2011 at Merdeka Palace Hotel, Kuching, Sarawak. The aim of the Conference is to provide opportunities for professionals, practitioners and academicians to share their insight on the development and challenges in all areas related to the fields of marketing and management. The theme for the conference is "Asia Pacific Region in an Era of Global Uncertainties: Issues, Opportunities and Challenges". Our website is at http://www.feb.unimas.my/apmc2011/ .