New Pharmaceutical Marketing and Strategy in Opinion Leadership

Venue: Central London

Location: London, United Kingdom

Event Date/Time: Jul 20, 2011 End Date/Time: Jul 20, 2011
Report as Spam


The pharmaceutical industry has been through enormous changes over the last decade and was in a period of transition; a change of approach became necessary as the previous blockbuster model was showing cracks, and reps were no longer viewed as the panacea.

Based on extensive scientific research into communication dynamics, diffusion of innovations, word of mouth and marketing theory, Part One of our Masterclass looks at how this new approach is constructed and examines the new forces (such as regulation and market access) that have changed the way pharmaceutical marketing is conducted in the new millennium. Part Two of our Masterclass will deal with themes such as: opinion leader driven product adoption, role of OLs in diffusion marketing, and the role OLs in prevention of product discontinuance.