OVERVIEW

Although adult student enrollment continues to grow nationally, competition for these students is also increasing. In order for adult-serving institutions to thrive, they need to develop tactical approaches to adult-student recruitment, enrollment, and retention that are grounded in research, understanding of adult-student consumer behavior, and knowledge of the impact of specific marketing and advertising techniques on adult leads.


WHO SHOULD ATTEND

This conference is designed for institutions that currently serve the adult student market but are seeking best practices for growing their market share and improving enrollment outcomes for this cohort. Professionals responsible for adult recruitment, marketing, and enrollment at both two- and four-year institutions will benefit from this event.