Creating Affinity Circles to Increase Young Alumni Giving

Venue: Online Webcast

Location: Online Webcast, United States

Event Date/Time: Jun 21, 2011
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Description

OVERVIEW

A strong young alumni giving program can help your shop insulate itself from future fundraising downturns. Unfortunately, due to its doubts about unrestricted giving and transient lifestyle, this constituency remains one of the toughest to reach.

Join us online to consider a fresh method of growing and retaining your young alumni donor ranks. You will be introduced to Illinois Wesleyan University's novel "affinity circles" approach that has increased total gifts by 300 percent in participants and converted 15 percent of participants from young alumni non-donors. Along with gaining a thorough understanding of how the program operates, you will learn tactics for:

Selecting and training program "influencers"
Building buy-in for the program
Monitoring progress
Integrating the program into your current efforts
Scaling the program for a larger setting



WHAT IS AN 'AFFINITY CIRCLE'?

An affinity circle is a proven, grassroots fundraising structure that calls on current donors to influence their friends and colleagues to give to specific purposes. You will learn how to create successful affinity circles at your institution.


WHO SHOULD ATTEND

Annual giving and development professionals charged with cultivating young alumni givers will learn how to create affinity circles to grow their participation rates.


CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Venue