Event Date/Time: Jun 27, 2011
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Description

OVERVIEW

A campaign provides the unique opportunity to position your institution in the minds of your alumni, donors, and prospects. Creating a compelling campaign brand for that opportunity takes detailed planning and timing. It also requires delicately balancing the campaign goals with the institution's existing brand and strategic plan.

Join us for a strategy session on how to develop a campaign identity that effectively captures your institution's character and links it to your campaign's goals. Along with analyzing successful campaign brand case studies, you will learn specific pointers for:

Recognizing the differences between an institutional brand and a campaign brand
Determining how the two brands can work in concert
Planning and deploying a campaign brand initiative



WHO SHOULD ATTEND

Campaign directors, advancement executives, development and marketing managers, and design professionals charged with launching a campaign will learn practical branding insight to improve their effort.


CFRE CONTINUING EDUCATION CREDITS

Most Academic Impressions fundraising-related events are applicable for continuing education credits toward the CFRE International application for initial certification and/or recertification. This program is currently being considered for approval.

Venue