Venue: Bayangol hotel

Location: Ulaanbaatar , Mongolia, Other

Event Date/Time: Jun 06, 2011 End Date/Time: Jun 11, 2011
Registration Date: May 15, 2011
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ECOPRENEUR 2011 is international business plan competition on eco friendly business for young entrepreneurs. It hosted by Mongolian National Chamber of Commerce and Industry, organized by Mongolian Entrepreneur Organization, “Century News” national daily newspaper.
Promote young entrepreneurs initiatives and creative ideas for green economy development, increase number of social and environmentally responsible companies, create environment saving awareness for next generations, mobilize investment for eco friendly business projects and establish “Green business project fund”

Focus priority sectors
Teams comprised of entrepreneurs from all countries which is interested in Ecopreneur 2011 BPC are invited to submit business plans according to the following Rules and Terms of Reference in the following six sectors that is promote green and sustainable economy

1. Road and construction: To encourage ecology friendly construction materials, methods, manufacturing and initiatives
2. Energy: To encourage renewable energy resources
3. Tourism: To promote the development of the eco-friendly tourisms industry including green culture
4. Agriculture: To utilize green agricultural capacity following by eco recycling possibilities to create economic development and
5. Information technology and communication – To contribute saving environment, green solutions
6. Health: To enlarge human health friendly kind of non chemical, non toxic and non absorption resources using production


A. Team nomination

1. Creative business –Presented to the team that designate unique and new eco friendly products, services
2. Social eco-entrepreneur /Ecopreneur/– Presented to the team that promote and challenge environment saving initiatives with social actions and responsibility to impact locally, nationally, internationally
3. Recyclable business - Presented to the team whose product with recyclable chain management and non waste technology
4. Clean technology - Presented to the team that develops or adapts eco friendly technology non toxic impacts in environment
5. Health friendly products and services – Presented to the team that develop human health friendly products or services to support environment friendly habit and style of life
Team advisors have to nominate his/her team for team nomination
B. Leadership nomination:

1. Best CEO – Young leader who has best management, team building and high profit making strategy
2. Best inventor – Young inventor who create and develop unique eco-invention by eco technology
3. The Ecopreneur - Young entrepreneur who has best demonstration and promoting abilities for real eco product or service which is developed by his/her idea
Judges have to select leadership nominations from contestants



• Men and women under the ages of 35 may be part of a team in the ECOPRENEUR 2011. All team members (excluding mentors. advisors) must not be more than 35 years of age
prior to 11:59 pm of December 31, 2011. Proof of age will be required for winners.

• Contestants must be citizens or legal residents of the country they are representing and be
legally authorized to start and operate a business in that country.

• Young entrepreneurs , university, community college, post-secondary students, recent graduates, general regardless of their physical location and nationality are the target group. However, any entrepreneur under 35 years of age may enter regardless of their education status or level of completion.

• Host, organizers and sponsors’ immediate family members are not eligible to

The presenting team should include at least three students and not exceed five members
Teams must include with the following:
o Chief Executive Officer
o Chief Financial Officer
o Chief Technical Officer

• A Team may not have more than five members, not including mentors.

• Each Team is responsible for finding its own mentors and must have at least one but not
more than two mentors to be eligible to participate.

• A maximum of three persons may present in the Eco Challenge 2011 forum. Any number of
members of the team and / or mentors may attend.

• At least one member of the Team should be able to communicate adequately in English.

• A Team with multinational contestants will be considered to be from the country where the
CEO is a citizen.
Outline of Business Plan Template

Executive summaries must be limited to 5 pages of text (typed, double-spaced, minimum 12 pitch font, and 1" margins on all sides.) The Executive Summary should include information on:

1. Company summary
» Customer/market analysis (market size and potential market share)
» Product or service description
» Intellectual property status (e.g., patents, licenses, etc.)
» Competitive differentiation
» Management team and/or advisors, including relevant experience
» Financial highlights
» Status and offering of the company (how much investment you are seeking)
A. Market Feasibility
• Product / Service.
• Marketing Research.
• Design of Logo, Label, Package.
• Product’s Life Cycle.
• Target market and market niche.
• Competitive Advantage.
• Promotion and Advertising Campaign.
• Distribution Channels.
• Price Analysis.
• Competitors Analysis.
• Sales Forecast.
• Short, Medium and Long term objectives.
• Prototype Technical Specifications.
• Components and elements of technology plan.
• Product design and Process Flow Chart.
• Production Strategy, Machinery and Equipment.
• Quality control procedures, Supply and production chain.

B. Management and Organizational Structure
• Organizational Chart: Logical and structured, well defined roles.
• Mission, Vision and Objectives.
• Human Resources Recruitment and Selection Process.
• Training, number of employees Job Descriptions and Remuneration.
• Internal Communication.
• Legal Constitution of the Business.
• Intellectual Properties and Patents, if necessary.

C. Financial Feasibility
• Short, Medium and Long Term Objectives.
• Cost Analysis.
• Initial Investment and Return on Investment.
• Cash Flow and Financial Forecasting: Scenarios.
• Financial Statement and Balance Sheet.

2. In your executive summary, we expect you to convey:

» The problem or need your company solves
» The size of the accessible market & evidence that customers will buy your product/service
» Your differentiation vs. competition and how you will sustain that
» The experience of your management team and/or advisory boards
» The current state of development (e.g., beta, customer trials, etc.)
» Timeframes to achieve significant revenue and/or cash flow positive
» The amount of funding you are seeking
3. Innovation

• The product/service demonstrates eco mission, green business.
• The product/service demonstrates improvement satisfying a customer need.

1. Principle of Confidentiality
The organizer, sponsors, judges and any other person involved in the competition will maintain faithful enforcement of the Principle of Confidentiality of the projects presented by the participants, but only when the participants identify with clarity and before commencement of competition, which information should be considered confidential for the purposes of the Competition. Generally it is the participant’s responsibility to decide which and how much particular information should be divulged.
The organizer is not responsible for any type of complaints or demands from a third party whom
alleges work as their own regarding projects submitted and presented to the Competition.

2. Usage of the Personal Information and Pictures of the Participants
The participant knows, and is aware, that all information submitted during their participation
of the Competition will be collected and saved in the database of the organizer of the
Competition, thereby authorizing the free use, reproduction and dissemination of the information
that the organizer of the competition needs for the promotion and/or publication of the information with
the objective to inform the purposes and information of the competition.

It is understood that the organizers of this Competition, as well as the participants or any person
involved, cannot use or publish articles, propaganda or publicity or any matter in relation with this
Competition without the previous authorization of the ones involved.

This condition of use of the personal information and pictures of the participants does not violate the
Principle of Confidentiality described in the previous clause neither does it generate obligation of
payment or a lucrative activity in favor of the participant for such usage.

Copyrights & Permissions: If a team uses copyrighted materials and/or images from a third-party in their submissions or presentations, they must obtain permission and authorization in advance from the owners to use this material.


• Written Business Plan Submission: A complete written business plan from the invited and confirmed teams will be due to the Mongolian Entrepreneur Organization on or before noon CDT on Monday, May 20, 2011. Please submit an electronic version via email in Adobe Acrobat PDF. No other format will be accepted. Files should be named according to the following format: BP_CompanyName_Team name.pdf and should be uploaded to online registration

• General Guidelines: Written business plans are limited to 20 pages of text (typed, double-spaced, minimum 12 pitch font, and 1" margins on all sides), and includes the executive summary and summary financial data. Detailed spreadsheets and appropriate appendices should follow the text portion of the plan but will be limited to 10 pages. Plans with fewer than 10 pages of appendices may not use the remaining pages to increase the size of their business plan beyond 20 pages. In total, the maximum number of pages is 30.

• Contents of the Written Business Plan: your business plan should include (max 20 pages)

» Executive Summary
» Product or service description (incl. current status of development – beta, prototype, etc.)
» Customer/Market analysis (market size and potential market share)
» Sales and Marketing Plan (how you will go-to-market)
» Intellectual property status (e.g., patents, licenses, etc.)
» Competitor Analysis (competitors and your competitive differentiation)
» Management team and/or advisors, including relevant experience
» Financial highlights (cash flow, income statement, & balance sheet)
» Offering of the company (how much investment you are seeking, uses of funding, possible exits)

• Business Plan Financial Data: Financial data should include a cash flow statement, income statement, and balance sheet. This data should be included in a summarized fashion in the main section of the business plan. Include an explanation of the offering to investors indicating how much money is required, how it will be used, and the proposed structure of the deal, (i.e., stock, debentures, etc.) and possible exit strategies. Detailed financial data and tables should be included in the appendix.

• Appendices: should be included only when they support the findings, statements, and observations in the plan. Because of the number of teams in the competition, judges may not be able to read all the material in the appendices. Therefore, the text portion of the plan (20 pages) must contain all pertinent information in a clear and concise manner. All appendices must fall within the 10 page limit; any pages over this limit will not be posted or otherwise provided to the judges.

• Changes to Your Business Plan: Once your written business plan is submitted on May 20, 2011 it will be provided for review by the judges, and you will receive written feedback on your plan from the judges prior to your arrival on campus on June 13. You will not have a chance to modify your written business plan after May 18. However, if you feel the need to modify your plan, when you make your oral presentations on campus, you can incorporate these changes into your presentation.

• Special Awards: For certain competition awards, you must state how your business plan is applicable for these specific prizes. You will enter this information when you submit your business plan online



In order to promote competitive business plans on an international scale, must be submitted in English.
However international teams but they are responsible for all translations into English

Oral presentations will take place on campus Ulaanbaatar, Mongolia and Wednesday 15 2011 . Teams should arrive on campus between Noon and 1 pm on Saturday, June 12, and plan return travel no earlier than Saturday 18 afternoon

Note: Please remain that we will not have any practice before presentation. Team should provide all preparation.

Equipment: Teams should plan to bring a laptop and a copy of their presentation on a zip drive or CD. Each presentation room is equipped with a large-screen projector and a room PC to run your presentation. You may also connect your laptop directly to the projector to present.

Presentation rule:

1. 5 min advertising film / promotional video
2. 15 min presentation
3. 5 min question and answer

Judges will oversee members role equity on presentation
Judges Evaluation Criteria
 Judges will score each team that presents on a scale of 1 (excellent) to 5 (very poor). The teams with the best (i.e., lowest) overall scores will be the winners.
 Judges should evaluate each team based on how convincingly they present their business concept, such that the judge would want to learn more about the company as a potential investor. The best teams are those teams that an investor would want to schedule a follow-up meeting for further discussion because they believe this company represents a strong investment opportunity.

 The best teams should communicate the following:
 Clear explanation of their product/service and the problem it solves
 How their company is unique and differentiated
 Sizable market opportunity and ability to penetrate that market
 Current Development Stage
 Viable business model
 Clear measures of success and potential exit opportunities
 Understanding of how much money is needed and how it will be used


A. Business Plan Technical Review 65%
1 Innovation Creativity and Originality 15%
2. Market Feasibility Response to Clear Market Needs 15%
3. Management Feasibility Human and Technical Resources 15%
4. Financial Feasibility Start up and Sustainability 15%
5. Overall Business Plan Presentation Technical / Presentation Professionalism 5%

B. Consistency with Award Priorities 35%
Total Percent 100%

Evaluation Scale: 1-5
Business Plans will be evaluated on the following criteria with points assigned on this rating scale:
0 = Does not meet the criteria at all or attempt to – Unacceptable
1 = Meets some criteria but unacceptable - Very poor
2 = Meets the criteria minimally - Poor
3 = Meets the criteria but does not exceed it - Adequate
4 = Meets criteria and substantially exceeds it - Good
5 = Meets criteria and demonstrates highest excellence and superiority - Excellent

A. Business Plan Technical Review
Maximum 65 points – Maximum 5 points each section

Business Plan Final Presentation (Maximum 65 points)
 Points
1. Business Plan– Maximum points = 10, i.e. 5 points each
 How feasible is the business idea in real market conditions
 How well does the overall business plan present the idea and its elements
2. Presentation– Maximum points = 15, i.e. 5 points each
 How effectively and compellingly does the team present the project
 How well does the presentation demonstrate personal teamwork and cooperation
 How clear is the verbal presentation of the business idea and activities
3. Promotional Video – Maximum points = 10, i.e. 5 points each
 How effective does the promotional video sell the product / service
 How well does the promotional video present an image of quality for the business
4. Exhibition– Maximum points = 10, i.e. 5 points each
 How much attention the Team’s booth attract in the exhibition
 How professional and creative does the Team’s booth appear in the exhibition
5. Prototype– Maximum points = 15, i.e. 5 points each
 The prototype demonstrates the product/services features/characteristics.
 How well does the Team present a credible and / or functioning prototype
 How well does the prototype demonstrate innovative design / functionality
6. Elevator Speech– Maximum points = 5 points total
 How well does the Elevator Speech summarizes the business idea

1. Innovation
• The product/service demonstrates eco mission, green business.
• The product/service demonstrates improvement satisfying a customer need

Subtotal Innovation – Maximum points = 15

2. Market Feasibility
• Demonstrates the market for the company’s product/ service
• Understands the market and identify the customers
• States that it product/service will be competitive to achieve a leadership position in
• its market
Subtotal Market Feasibility – Maximum points = 15

3. Management Feasibility
• Integrates the resources with its development strategies
• Clearly defines the organizational structure
• Combines technology with the production process
Subtotal Management Feasibility – Maximum points = 15

4. Financial Feasibility
• States its funding strategy
• Justifies the return of investment
• Analyzes its financial forecast
Subtotal Finance Feasibility – Maximum points = 15

 Business Plan Presentation 65%

1. Business Plan Feasibility/ Overall Quality 10%
2. Presentation Professionalism / Teamwork 15%
3. Promotional Video Originality / Creativity 10%
4. Exhibition Attractive / Attention-getting 10%
5. Prototype Functional / Realistic 15%
6. Elevator Speech Compelling / “Short and Sweet” 5%

Suggested Guidelines

 Product and service offering (e.g., the problem and your solution)
 Brief description of offering
 What problem or need does it solve? What are the benefits of your product?
 Unique Differentiators
 Why is this unique or different from competition?
 Is this difference sustainable (e.g., patents, intellectual property, etc.)?
 Market Opportunity & Target Customers
 Who are the targeted customers?
 What is the size of the market?
 Is there evidence they will buy the product?
 Current Development Stage
 What is the current status of technology/venture?
 What are key next steps?
 Business Model – how will the company generate profitable revenue?
 Milestones and Success Metrics
 What are the success metrics?
 What is the exit strategy?
 Capital Needs
 How much funding is needed to move forward?
 How will the money be used?
 Why is your business an attractive investment?

Common Mistakes

o No energy and passion in the presentation
o Too much technical language; focusing on the technology rather than the customer need
o Failure to explain what customer problem you are trying to solve
o Too much discussion about the idea and product and not enough explanation about the market, business opportunity, and revenue models
o Listing too many names of clients or partners. Indicate how many clients and name a few big names to spark intere


• Application due: 15 May 2011
• Announce teams: 20 May 2011
• Competition dates: 6-10 June 2011

Registration fee: 450USD per team


Sukhbaatar district

Additional Information

KEY DATES • Application due: 15 May 2011 • Announce teams: 20 May 2011 • Competition dates: 6-10 June 2011 Registration fee: 450USD per team