Social & Digital Media Marketing For Financial Services 2011 Summit (SOCIALMEDIAFS2011)

Venue: The Altitude 360

Location: London, United Kingdom

Event Date/Time: Jun 07, 2011 End Date/Time: Jun 08, 2011
Registration Date: Jun 06, 2011
Early Registration Date: Apr 15, 2011
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Description

The Social & Digital Media for Financial Services Summit takes place at a 5* venue in London on 7th -8th June 2011. It brings together the marketing, branding, web, online, digital and social media specialists in banking to focus industry thinking on the impact of social media on marketing with practical insights on how to really create a strong social and digital media strategy. You’ll walk away knowing how to secure your position in the right social media and digital channels to gain maximum benefit in this new marketing era.

This is the FIRST and ONLY summit specifically for the financial services covering retail banking, credit cards, insurance, mortgages and also business banking industry. It guides you through the opportunities, risks, issues, challenges and successes you will come across as you utilise social media either as an extension of your marketing or as an independent strategy.

Social & Digital Media for Financial Services 2011 Summit is a definite must attend for you and your team!

•Hear from the handful of firms getting to grips with the emerging communication tools
•Develop your social media strategy to be robust and compliant from the start
•Benchmark financial services against other industry leaders to determine best practices, tools and techniques
•Discuss the issues of ROI and measurability of social media activity
•Figure out the best approach to joining in on the online conversation and influence brand sentiment and reputation
•Understand how to retain control when exposed audience sentiment – how to leverage good feedback and how to turn criticism around
•Learn how to build social media presence and visibility across all social media platforms
•Get information on emerging social media technology to make the right investment decisions
•Explore the potential of social media as an integral component of overall marketing strategy to build and maintain relationships with customers
•Create the best content, matching this with the right social media platform and distribution channels
•Monitor customer feedback and sentiment, developing your strategy and brand direction
•Manage online communities for enhanced customer engagement and attract new customers
•Map the next two years of your action plan so you are clear on what you need to achieve, how you will get there, and measuring success against your timeframes

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