Customer Relationship Management (CRM) Seminar (CRMV)

Venue: Hotel Equatorial Ho Chi Minh City

Location: Ho Chi Minh City, Vietnam

Event Date/Time: Jun 16, 2011 End Date/Time: Jun 17, 2011
Registration Date: Jun 16, 2011
Early Registration Date: May 13, 2011
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Identify, Attract & Keep Your Best Customers!

In today’s maturing markets where customers’ choices are plenty, product functionality and price are no longer enough to help businesses compete effectively in a long term. A company’s good relationship with its customers, on the other hand, can last longer and differentiate it from its competitors.

Customer Relationship Management (CRM) is a business strategy to acquire, grow and retain profitable customer relationships, with the goal of creating a sustainable competitive advantage. Many companies in B2B and B2C industries have realised how customer loyalty can impact corporate profitability and have benefitted from making CRM the cornerstone of their corporate strategies.

Do you know how to identify high-value customers based on your customer data?
Are you able to turn social media fans and followers to customers and advocates?
Do you have an effective CRM programme in place?

This 2-day seminar on “Customer Relationship Management” is designed to give you a solid and holistic knowledge for driving CRM success in your company. Through the case studies of Cathay Pacific Airways, Banyan Tree Hotels & Resorts, Microsoft and many more, you will discover how leading companies identify customer needs and modify business operations to provide excellent services. You will learn how to use social media for service recovery, implement loyalty programmes, create positive customer experience and measure the effectiveness of CRM initiatives.

Loyal customers tend to spend more, cost less to serve and refer others.
Sign up NOW & be equipped with Effective CRM Strategies to Strengthen Customer Relations!

For more details, please visit

For more information, please email Ms Elaine Dang at or call us at +65 6372 2201


242 Tran Binh Trong, District 5

Additional Information

1) 2-Day Seminar Fee: US$ 1095 2) Early bird Discount: US$200 (Register & Pay before 13 May 2011) 3) Group Discount: Groups of 3 or more booking at the same time from the same company and of the same billing source will receive a 10% discount off the total delegate fees