MDD Exec: Sales & Marketing Excellence USA 2011
Venue: Radisson Hotel, Boston
Location: Boston, Massachusetts, United States
Event Date/Time: Jun 01, 2011 | End Date/Time: Jun 02, 2011 |
Early Registration Date: Apr 15, 2011 |
Description
3 months of solid research has uncovered all the key market challenges that you need to address and has brought together some of the best strategists to discuss how to drive your sales and marketing efforts into 2011 and beyond
Learn which channels in social and digital media to pursue in order to create a 360° marketing strategy - featuring VP Communications and Marketing at Harvard Pilgrim, Massachusetts 2nd Largest insurer
Develop long-term strategies that achieve your short-term aims whilst adhering to your longer term goals
Create cogent and coherent strategies that will drive you from evidence to support claims to real economic value
Align your sales, marketing and organizational strategies to build a competitive value proposition in today’s crowded marketplace