Media Relations in the Digital Age Conference (SMR9)

Venue: Sheraton Towers, Singapore

Location: Singapore, Singapore

Event Date/Time: Jul 04, 2011 End Date/Time: Jul 05, 2011
Registration Date: Jul 04, 2011
Early Registration Date: Jun 01, 2011
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Effective Media Relations Strategies for Long Term Engagement

Many brands now boast a Facebook page and a Twitter handle among various other digital platforms as part of their media outreach plans, but struggle to utilise them effectively as a means of engagement. With so much competition for media attention on both traditional and new channels, PR practitioners falter at how to manage their content on new platforms, engage the media through them, and sustain media interest in their message. Furthermore, many brands are at a loss when things go awry on social media and the negative online chatter threatens to morph into a PR crisis.

Are you able to create brand content that organically attracts coverage on all media platforms?
Do you know how to interact and sustain engagement with the media online?
Can your brand weather through a media crisis and emerge stronger than before?

Join us at this interactive 2-day conference to learn the best methodologies and techniques in formulating a successful media strategy. Learn how to reach your target audience and convey your brand message effectively, and obtain their buy-in to support your cause. Find out how brands such as BASF, BBC, BT Asia Pacific, Microsoft, Mission Hills and SAP have successfully incorporated digital into their media strategies and leveraged on these platforms to deliver their brand message. Through various case studies and best practices, learn new approaches in building rapport and maintaining good relations with the media to further your brand goals in both good and bad times!

For more details, please visit

For more information, please email Ms Leah Katigbak at or call us at (65) 6372 2216.


39 Scotts Road, S228230

Additional Information

1) 2-Day Conference Fee: S$2,195 2) Early bird Fee: S$1,895 (Register and Pay before 1 June 2011) >Early bird Discount: S$300 (Register and Pay before 1 June 2011) 3) Group discount: Groups of 3 or more booking at the same time from the same company and of the same billing source will receive a 10% discount off the total delegate fees.