Smart Utility Customer Engagement & Satisfaction Summit

Venue: Sheraton Atlanta Hotel

Location: Atlanta, Georgia, United States

Event Date/Time: May 23, 2011 End Date/Time: May 24, 2011
Registration Date: May 23, 2011
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The energy sector is one of the most rapidly evolving industries. Concerns regarding climate change and energy security are just a few of the many complex variables facilitating major changes in the way utilities generate and distribute power and how customers use it. Electric utilities are working to upgrade the nation's bulk power grid infrastructure to accommodate increases in energy demand and meet heightened compliance goals.

With these changes occurring within the utility enterprise come both challenges and opportunities. The role of the energy end-user is evolving as are the other components of the industry. Customer participation and adoption of technologies and innovative energy use practices will enhance operational efficiencies within the grid network. These behavioral changes do not happen over night and utilities are taking a more proactive role in initiating customer engagement.

Promoting customers to participate in energy efficiency programs or utilize smart meters, for example, means utility business structures and processes must change to not only successfully engage customers, but also ensure end-users have support and incentives necessary in making these transitions smoothly. The level of utility customer interaction will only increase, and utilities need to be equipped to manage this in order to remain competitive and assure strong ROIs.

WRG'S Smart Utility Customer Engagement & Satisfaction Summit will provide utilities with the tools and information necessary to become a next-generation energy provider. Now that utility-customer interactions are moving beyond just billing inquiries, customer experience management processes are more important than ever in the embarking smart meter era. Attend this inaugural summit to move the utility enterprise from the "service economy" to the "experience economy" for successful and sustainable branding!