By the end of the program, participants will be able to:

Reach their buyers directly, establishing a personal link with current and prospective customers.
Access niche buyers with targeted and effective messages.
Publish content that people want to read and search engines reward with high rankings.
Migrate individual marketing activities to their online marketing.
Monitor the web for “buzz” about their brand.
Understand how tools like blogs, and social networking can be used to enhance their online presence.
Do a step-by-step approach for building an online marketing strategy and an action-plan to create online leadership for their organization.