Examining the Role Social Media has to play in Pharmaceutical Communications

Venue: Copthorne Tara Hotel

Location: London, England, United Kingdom

Event Date/Time: Sep 21, 2011 End Date/Time: Sep 21, 2011
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Description

This Masterclass will examine the current opportunities and challenges that social media present to pharmaceutical companies worldwide in engaging key stakeholders, including healthcare professionals, patients and consumers. It will reflect on up-to-date research and practical evidence to illustrate the various approaches and steps necessary to plan and execute social media as part of an effective overall digital strategy, while considering issues such as resources, obligations and regulatory compliance.


Benefits of attending:

•Gain up to the minute insights into the current social media landscape and its future potential
•Align social media insights with your overall strategy objectives and capabilities and the demands of your audience
•Define an online-engagement strategy that meets with the needs of your customer
•Discover how to define the value and measure the results of social media

Venue

Scarsdale Place, Kensington, W8 5SR
London
England
United Kingdom
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