A thought provoking BtoB conference designed to explore the rapidly changing world of media and advertising consumption and effectiveness in the new Tablet Economy.

Media companies are rethinking what to measure — how long are consumers staying in an app, what are they looking at, how are they sharing information with others — all new data points that are valuable when it comes to understanding what and how to publish and what to sell to advertisers.

Advertisers are rethinking how to take advantage of the powerful interaction capabilities that these devices offer. Engaging the consumer through games, apps, social networking and other interactive avenues have game changing ramifications when it comes to advertising effectiveness.

Join< major industry pundits and experts at this highly interactive forum as they discuss and explore the opportunities, risks and pitfalls the new Tablet Economy has to offer.

Register today at https://cleanslate.ontrackevents.com/registration.cfm
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