CleanSlate: Marketing & Media in the Tablet Economy (CleanSlate)
|Event Date/Time: Jul 19, 2011||End Date/Time: Jul 19, 2011|
|Registration Date: Jul 19, 2011|
|Early Registration Date: Jun 19, 2011|
Media companies are rethinking what to measure â€” how long are consumers staying in an app, what are they looking at, how are they sharing information with others â€” all new data points that are valuable when it comes to understanding what and how to publish and what to sell to advertisers.
Advertisers are rethinking how to take advantage of the powerful interaction capabilities that these devices offer. Engaging the consumer through games, apps, social networking and other interactive avenues have game changing ramifications when it comes to advertising effectiveness.
Join< major industry pundits and experts at this highly interactive forum as they discuss and explore the opportunities, risks and pitfalls the new Tablet Economy has to offer.
Register today at https://cleanslate.ontrackevents.com/registration.cfm